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Tuesday, December 4, 2007

Wild Cherry Pepsi, anyone?

Curiouser and curiouser...from Zenit:

Coke's Compass

I saw that Coca-Cola is promoting the movie [What Every Parent Should Know About "The Golden Compass"], and I wrote to them to express my feelings about it -- including mentioning that the villains are called "The Magisterium" in the movie.

Here is the response I got:

"We appreciate the opportunity to respond to your concerns.

"The Golden Compass movie is a story about friendship, love, loyalty, tolerance, courage and responsibility. This movie also provides an opportunity for Coca-Cola to help raise awareness about climate change and the perilous state of the polar bear.

"We do not believe that this fantasy movie is an attack on any religion. We would never support a film that intentionally antagonized or condemned any faith."

If they receive more letters about this, it's possible it may accomplish something.

Rick Kephart

(You just can't make this stuff is way too bizarre!)


Anonymous said...

The perilous state of the what?!
What is sad is that they actually thought that this response might actually be pleasing to you. 'Oh, the polar bear, that big cuddly and cute teddy bear. I understand so clearly now and can appreciate ALL of the hard work your eco-minded company is trying to do through the promotion of this 'awareness' movie!' (fawning)

scmom (Barbara) said...

I'm sure I don't know how one could miss is it... "an attack on any religion."

Anonymous said...

Unfortunately, Sandra Miesel has been defending witchcraft in general and Harry Potter in particular for some time.